1967

Foundation of the company with the three pillars: Health, sustainability and profitability

 

1970

Development of the revolutionary colour mousse in waste-saving bulk packs (375g)

 

1972

Colourless mousse with a highly concentrated formula and in bulk packs conquers the hairdressing market

 

1973

A water-saving foam shampoo in even larger packaging (450g) is ahead of its time

 

1975

Hairdressers receive liquid setting agents, fixatives or perms in bulk packs (1 litre, 5 litres, 10 litres) with glass portion bottles for filling per customer 

1981

Sprayable, liquid firming agents in aerosol containers, from which 50 individual portions could be ‘refuelled’, combine innovation, customer needs and sustainability in a special way

 

1982

All cabinet products are now only available in the more sustainable 500ml sizes

 

1990

The ground-breaking development of the SINGER process for producing long-life products without any preservatives leads to healthier products with reduced ingredients

 

1994

Introduction of the hitherto unique deposit system for active waste avoidance and resource conservation

2000

Launch of the NEOVITA brand with skincare products without preservatives, fillers and colourants for healthy, beautiful skin

2023

With a 6-digit investment sum, a solar plant with 63kWP was installed on an area of 500 square metres, with which up to 2/3 of the required energy can be generated by self-produced solar energy

Until today

Continuous investment in energy-efficient technologies, optimisations in the production process and general energy-saving measures demonstrate the company's commitment to sustainability